Acidon (2010-2012)



A multiplex project in which we described a reality where everyone is increasingly surveyed, where private information is a commodity and personal integrity fades away.  The project was a comment on the development of IT-companies and their activities and backsides, visualizing a possible development for how their influence is used and can be used in the future. With the growth of more refined information technologies, questions about ownership of data, information and intellectual property becomes increasingly important. The power over information is constantly redistributed to private corporations and when one sees this as problematic, the language and esthetics that are shielding this development becomes important to revise.

We created a fictional enterprise within the information technology sector which we named Acidon.
Our aim with this enterprise was to show the backsides of the present development through artistic twists and careful exaggerations of existing tendencies; such as the power concentration that arises when private players have influence over vast amounts of information. .

The parts of the project:
    dot Acidon – The company  
ASePP – The product
    dot Erik Gustafsson – The Chief Communications Officer  
    dot Omniscient business – The documentary  




The first two parts of the project was done in collaboration with artist Carl-Erik Engqvist, and in the role as Erik Gustafsson we see actor Logi Tulinius.

      Information IS our business  
      “I do not know who Acidon is, but if they call me, I’ll hang up the phone.” – Anonymous quote from the net.